So you’ve finally got round to creating a Facebook Page for your organization or event. Now what? Getting a page on Facebook is easy, getting many ‘Likes’ or ‘Fans’ is not. If you’ve already got one and wondering your Fans aren’t increasing, here are some tips on how to get them in.
1. Give your updates that little extra
Give your writing a sense of humour, give it some personality. It’s a social network after all. Cold, impersonal press releases do not apply here. Attach the latest product photographs, the latest commercial you shot. People respond to images. Good updates lead to more ‘Likes’ (on the updates), which in turn creates more exposure and more exposure means more Fans.
2. Know what your fans love
Find or create content that is aligned with your fans’ interests. If you’re running a French restaurant, don’t just update your posts with latest menu updates or promotions. Give them trivia about French cuisine or a video of how your dish is made. If your event is about Fitness, give them tips on exercise regimes, news on health/fitness or the latest iPhone fitness app. Think laterally.
3. Do not spam your updates
There’s no hard and fast rule as to how much is too much, you have to get the balance right. Post an update, if the response is good, let the post sit there for a while. Basically don’t cram your updates, it will get lost on their Wall.
4. Get your fans talking
Ask a question, seek their opinion or advice. Facebook users love to talk (and Singaporeans love to complain) If you’re promoting a marathon, ask users where’s the best place to run or what’s the best pre-race diets. In doing so, you hit the holy grail – user generated content.
5. Build relationships. Listen and respond.
No one likes an aloof admin. Social networks require you to be social. Mingle among your fans, respond to their comments, empathize. This is the best way to get (and respond to) feedback as well as generate goodwill.
These are but a few ideas on how to get your Facebook Page going. It really all depends on your product or service or event. We know of many more but to list them all will make this article too tediously boring. We’ll probably cover those in an article someday. At the very least though, these are the basic techniques everyone should employ.
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