The recently held Futureproof Manifesto 2010 brought up some pertinent points regarding how businesses can succeed in the digital age. Organised by Leo Burnett and Starcom MediaVest Group, this conference brought together tech and marketing experts to discuss how to build brands in the digital age.
Businesses should see the Internet not only as an advertising tool but a means to reach, listen and engage their consumers (aka Social Media). How true!
More via Today Online – Surviving the Internet.
Author’s note: We tried googling Futureproof Manifesto 2010 but the search turned out nothing. Perhaps it will surface sooner or later. You can’t hold a conference about the Internet without being on the Internet right?
