Speaking at the iStrategy2010 conference, AirAsia’s Kathleen Tan, Regional Head of Commercial, tells the audience about how the organization immerses itself in social media. And that has resulted in 1.3m Facebook Fans and 130,000 Twitter followers.
Using social media, AirAsia managed to add a human face to their brand, created plenty of buzz and more importantly, saved marketing money. They realised that they had to go ‘all in’ when it comes to social media. Meaning that all levels of management had to be committed, that all employees become brand evangelists and are social media trained.
The lesson for all here – be committed. Go all the way. Don’t try and ‘test the waters’ when it comes to social media. Arm yourself with a strategy, go in and you will see results.
via Penn Olson.
