Category: Mobile Marketing
Mezmedia has produced a mobile wallpaper delivery microsite for the STB booth at the ITB Asia event.
Working together with event agency Pico, a 3D barcode – known as a QR code – was placed in the STB booth to encourage visitors to take a snapshot with their smartphones. This code would then launch a website with a series of ‘YourSingapore.com’ wallpapers.
QR codes prove yet again to be an excellent method to deliver content to your users phones.
Never heard of QR codes? Well you are looking at it! It’s a barcode made specifically for mobile phones like iPhones, Blackberrys and Androids.
It was developed waaaay back in 1994 by Toyota and is pretty common in Japan. It’s slowly creeping into the rest of the world. Singapore is catching on pretty quickly too. QR means quick response – as in it can be quickly decoded by devices.
Used back then to catalogue car parts, it is now being used in print (magazines, business cards, etc) to transfer information like names, addresses and URLs to the smartphones.
All users with a smartphone have to do is take a photo of the URL and load a QR-code app to read it. Android-based phones come with a QR-code app feature built-in, and so do Nokia smartphones. Sadly, iPhone users (including the latest iPhone 4) … Read More »
iPhones are everywhere in Singapore. Going by the latest stats, there are about 400,000 iPhones users in Singapore (and that’s excluding iPad and iPod Touch users). Companies large and small are so desperate to have their very own iPhone app that most of the apps they churn out tend to be ‘junk’.
Here’s a simple checklist to see if you really need that iPhone:
1. Does it fit your overall branding and marketing strategy?
Review your goals, look again at your strategy. Will this app enhance your message? Make sure the app you create is in sync with your overall objectives. Remember, it’s just another channel to your audience. Don’t have an app just because it’s the current in-thing.
2. Does your audience need the app?
Create something that’s useful for your audience. Know what they do, know what they need. It should always take … Read More »