Dec 1, 2010

Speaking at the iStrategy2010 conference, AirAsia’s Kathleen Tan, Regional Head of Commercial, tells the audience about how the organization immerses itself in social media. And that has...

Nov 11, 2010

Still not convinced by Facebook ads? The latest research from ComScore showed that out of 297 billion online ads in the 3rd quarter, Facebook served 23 percent of those ads. More than Yahoo,...

Oct 14, 2010

First there was news that a driver spotted a bear along Ulu Pandan road, shot a video and put it on Stomp (Singapore’s tabloid version of YouTube). And then we heard that the AVA and the...

Oct 5, 2010

With so many brands nowadays using social media as a tool to reach out to their consumers, is your brand ready to do the same? Read on to find out how prepared you are really. Ask yourself if...

Sep 30, 2010

At a time where Social Media is used as a Marketing tool to reach out to consumers, Some Marketers still refrain from the idea using Facebook to reach out to their target consumers as they feel that...

Sep 23, 2010

So you’ve finally got round to creating a Facebook Page for your organization or event. Now what? Getting a page on Facebook is easy, getting many ‘Likes’ or ‘Fans’ is...