Mr Sam Goi is the Executive Chairman of Tee Yih Jia Food Manufacturing (TYJ), a global food and beverage group with operations in Singapore, Malaysia, USA, Europe and China. Mr Goi also has investments across a range of listed and private entities in numerous industries, including Super Coffeemix where he is Vice Chairman, Tung Lok Group Restaurants, Dayen Environmental, and China Healthcare.

An active corporate citizen, Mr Goi serves as Chairman on numerous committees such as the International Trade Committee of the Singapore Chinese Chamber of Commerce & Industry and the Food Manufacturing Working Group, as well as the Ulu Pandan Citizens’ Consultative Committee, where he helped raise a record $3.55 million for the Ulu Pandan Community Centre Building Fund.

Indeed, in 1990, TYJ sponsored and commissioned the eight sculptures of the Chinese legendary heroes at Marina City Park’s Sculpture Garden. In 2003, TYJ donated $1 million to the Lee Kuan Yew School of Public Policy.

Mr Goi also sits on the board of many committees such as the Dunman High School Advisory Committee, Singapore Badminton Association, SBA Finance (Corporate and Service Committee), Futsing Association, Kong Hwa School Alumni, Singapore Scout Guild Association, St John’s Ambulance, Singapore Table Tennis, and the Nanyang Gwee Clan Association.

Mr Goi is a member of the CDAC Board of Trustees and the Singapore Confederation of Industries and Food Standards Committee (PSB). He also serves as President of the Enterprise 50 Club and is the Vice Chairman of IE Singapore’s “Network China” Steering Committee as well as its regional representative for Fuzhou City and Fujian Province. Mr Goi currently serves as the Honorary Chairman for the International Federation of Fuqing Association and is a council member for the Singapore Zhejiang Economic & Trade Council.

In recognition of his leadership, Mr Goi was awarded the Public Service Star (BBM) in 2004 and the “Leadership Award in Philanthropy” by Singapore Tatler magazine in 2005. Among other accolades, TYJ was awarded first place among Singapore’s best 50 companies in Year 2000’s Enterprise 50 awards and was a winner of Ernst & Young’s “Entrepreneur of the Year” Award 2004 (Services and Business Products category).