Tag: spam control act
Email Campaign Basics – Open, Clicks and Bounce
Email campaigns are one of the oldest, most common forms of digital marketing. But sifting through the campaign reports can be quite mind boggling, especially when it comes to the terminology. Here’s a quick cheat-sheet on what Open, Click-through, Hard Bounce, Soft Bounce and Unsubscribe mean.
Open Rates
This is the percentage of subscribers on your campaign list who open your email. In our email campaigns, we embed a unique invisible image file into each email. Whenever a user opens the email, the image gets downloaded and we record the download as an open. We can measure unique opens as well as multiple opens by the same subscriber.
Clicks and Click-through Rates
This is the percentage of subscribers on your campaign list who click on any link in your email. Every time we blast an email campaign, each email sent to the user will contain a unique … Read More »
