Singapore Day 2011 website is now live

Singapore Day, an annual event bringing a slice of home to Singaporeans overseas, is coming to Shanghai in 2011. Mezmedia is proud to be part of this special event, designing and building the online portal as well as creating a customized, user-friendly online registration system.

About Singapore Day
Singapore Day is organised by the Overseas Singaporean Unit (OSU), the event’s key draw is the authentic hawker food – where famous hawkers are flown in to re-create the Singaporean street food experience. If you are Singaporean living in China, visit to find out more.

Creating the ultimate registration form
The experience of creating the past two Singapore Day portals has helped us make further improvements to the registration process, making it more user friendly than before.

Based on certain fields the user has entered, the form was able to adjust accordingly, delivering appropriate content based on the user’s choice. This was by no means an easy process, as there were many factors and variables involved.

The final product enabled multiple registrations tied to a single user, while a step-by-step process minimized the number of fields shown to the user at one time.

It was also graphically pleasing and easy on the eye, an achievement no less, given how most registration forms churn out rows and rows of ugly rectangular boxes.

E-ticketing System
Successful registrants were also issued unique barcoded e-tickets. These tickets can easily be scanned on-site for quick verification, resulting in shorter queues and minimizing the wait.

Admin Portal and Statistical Analysis
Mezmedia was also tasked with creating a highly customized admin portal. This system enabled the OSU to manage their Singapore Day registrants from anywhere in the world, as long as they have an Internet connection. The portal was able to generate charts and reports as well, such as the rate of registration, age range and so on.

The site is now archived in this video. Enter the password “SingaporeDay2011” to play.